The Project Management Academy Blog
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On November 18th, Jeff Sutherland and Ken Schwaber released a new version of the Scrum Guide – the definitive source for Scrum. While there are a number of people who have done comprehensive reviews of the changes and debated in excruciating detail the meaning behind each of these changes (see this article by Johnannes Geske for a side-by-side comparison), that is not my intent with this commentary. Instead, I want to give you a few things that I like about the updates and a few things that will challenge most organizations as they continue to seek the most effective way to deliver value to their customers.
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In the past, our company has seen success through referrals and a small amount of marketing. When we decided to take it up a notch to be more intentional in our growth, we reached out to Barb Bertsch, a marketing wiz, to evaluate our efforts.
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